The plaintiffs in the suit claimed that PepsiCo gave the “the false impression that the beverages vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde)” and “Fibersol-2 (a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company), fructooligosaccharides (a synthetic fiber and sweetener), and inulin (an artificial and invisible fiber added to foods to increase fiber content without the typical fiber mouth-feel).”
The amount of synthetic additives in Naked juices are quite possibly more than anything ‘natural’ at all. It certainly isn’t a ‘100% juice” smoothie as the labeling on the bottle currently states. Naked juices contain up to 11 different chemicals including: niacinamide, d-alpha tocopherol acetate, cyanocobalamin, and pyridoxine hydrochloride, just to name a few.
Now anyone who knows me, knows I have been a long proponent of juicing. I started back in high school often incorporating it into my daily routine, but also as a facilitator for detox and cleansing. Often frustrated with stories like above, it's hard to avoid companies like PepsiCo who are in over 200 countries and have the marketing budgets to lead consumers to believe that what they are drinking, is natural and good. When in fact, it's the furthest thing from natural.
With the recent popularity of cold-pressed juices, consumers are learning that unless they are willing to juice for themselves at home, cold-pressed is the way to go. Actually, cold-pressed is even better than at home. Ensuring the juice doesn't "cook" by being heated, and avoiding oxidization, the juice has a shelf life of a couple days. When juicing through a traditional juicer, you only have a matter of minutes. Of course, with so many trying to get into the market, and a need to be profitable, often times the juices are laden with water filled vegetables like cucumber or celery, and lacking in the more nutrient rich vegetables.
Enter - Clover Juice....
Adding in things like pear to their greens, not only does the added pectin act as an additional diuretic, but it makes the taste so much more palpable for those just learning about cold-pressed juice.
Lots of big things are happening for Clover, and if you haven't tried them yet...I can guarantee you are going to soon. Follow Clover on Facebook, and keep your eyes peeled for new locations popping up through out L.A. and beyond.